Kreme Makeups,Inc

question 80

Multiple Choice

Kreme Makeups,Inc. ,an SBU of Kreme Industries,offers a wide variety of makeup products and accessories for women.Although the market growth rate is high,the SBU's current market share is low and it needs substantial investment.The parent company is trying to decide if Kreme Makeups has long-term sustainability before investing any more cash in it.In the context of the BCG matrix,this SBU of Kreme Industries would be classified as a ________.

• A)question mark
• B)cash cow
• C)dog
• D)star
• E)low-cost leader

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Definitions:

Teenage Years

A period in human growth that occurs between childhood and adulthood, typically between the ages of 13 and 19, marked by various physical, emotional, and social changes.

Identity Diffusion

A status in identity development where an individual hasn't yet gone through an identity crisis or made any commitments regarding personal beliefs and career choices.

Lifespan Perspective

A psychological approach that considers the influence of age, experience, and cultural factors on the psychological development of an individual from birth to death.

Psychodynamic Perspective

An approach in psychology which emphasizes the systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.