Examlex
What is entrepreneurial risk? In this context,explain downside loss.
Factual Communication
The exchange of information that is based strictly on objective facts and evidence, without the influence of personal feelings or opinions.
Central Route
A pathway of persuasion described in the Elaboration Likelihood Model that involves thoughtful consideration of the arguments presented.
Persuasion
The act of convincing someone to do something or to adopt a certain belief through argument, appeal, or rational discussion.
Elaboration Likelihood Model
A theory in social psychology that explains different ways of processing stimuli, why and when they will lead to attitude change.
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