Which One of the Following Helps Employees Understand Why Their

question 23

Multiple Choice

Which one of the following helps employees understand why their organization exists?

• A)vision statement
• B)propaganda
• C)statement of faith
• D)mission statement
• E)balance sheet

Understand the application and benefits of search engine marketing.

Know how to measure the success and effectiveness of communication efforts in marketing.

Understand the benefits of Internet channels in providing personalized retail services.

Recognize the importance of convenience for customers in manufacturer-retailer partnerships.

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Definitions:

Availability Heuristic

A cognitive bias that causes people to overestimate the importance of information that is readily available to them.

Hindsight Bias

The tendency to believe, after learning an outcome, that one would have foreseen it, known also as the "I-knew-it-all-along" effect.

Confirmation Bias

The tendency to favor, interpret, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Representativeness Heuristic

A cognitive shortcut that involves judging the probability of an event by its similarity to a prototype or an example that comes to mind, rather than on objective probability.