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According to Homans' Model,the informal group is established to provide satisfaction and growth for its members.
Brand Repositioning
A strategy in which marketers change a brand’s focus to target new markets or realign the brand’s core emphasis with changing market preferences.
Co-branding
A marketing partnership between two brands where they collaborate on a product or promotion to leverage each other's brand equity.
Brand Dilution
The weakening of a brand's strength or value, often resulting from overextension, inconsistent messaging, or failure to maintain quality standards.
Rebranded
The process of changing the corporate image of an organization or product.
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