Integrated Marketing Communications Would Include All of the Following EXCEPT

question 60

Multiple Choice

Integrated marketing communications would include all of the following EXCEPT

• A)direct mail.
• B)sales promotions.
• C)public relations.
• D)distribution.

---

Definitions:

Spatial Intelligence

The ability to visualize with the mind's eye, and manipulate shapes and figures in space.

Linguistic Intelligence

A cognitive ability that involves sensitivity to spoken and written language, the ability to learn languages, and the capacity to use language to accomplish certain goals.

Gardner

Refers to Howard Gardner, a psychologist best known for his theory of multiple intelligences, which posits that intelligence is multifaceted and not solely measured by an IQ score.

David Wechsler

David Wechsler was a psychologist who developed well-known intelligence scales, such as the Wechsler Adult Intelligence Scale (WAIS).