Promotion That Is Aimed at the Ultimate Consumer with the Goal

question 50

Multiple Choice

Promotion that is aimed at the ultimate consumer with the goal of generating demand for a good or service is based on a(n)

• A)cooperative strategy.
• B)pulling strategy.
• C)pushing strategy.
• D)emphasis on personal selling.

---

Definitions:

Significant Others

Individuals who have a significant influence on one's life, often a partner, family member, or close friend.

Perceived Behavioral Control

An individual’s beliefs about whether he or she can actually perform the behavior in question.

Attitude-Behavior Consistency

The extent to which an individual's attitudes are reflected in their actual behaviors.

Abstract Concept

An idea that does not have a physical form or is not concretely observable.