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Advertising is a form of nonpersonal selling.
Unconscious Mind
A part of the mind that contains thoughts, memories, and desires not within the sphere of current consciousness, influencing behavior.
Conscious Mind
The aspect of mind that is aware of thoughts, feelings, and surroundings at any given moment.
Regression
A defense mechanism in psychoanalytic theory where an individual's behavior reverts to an earlier stage of development when faced with stress.
Fixation
An obsessive interest or feeling stuck at a particular stage of psychosexual development, according to Freud.
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