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Advertising Slogans,such as "Just Do It" or "Obey Your Thirst

question 17

Multiple Choice

Advertising slogans,such as "Just Do It" or "Obey Your Thirst," are _____ that are given legal protection solely to the brand's owner.


Definitions:

Markup

The amount added to the cost price of goods to cover overhead and profit.

Markdown

A reduction from the original or listed price of an item, often used as a strategy to increase sales or clear out inventory.

Timing

The selection of the most appropriate moment to execute an action in order to maximize its effectiveness or success.

Final Selling Price

The ultimate price at which a product or service is sold to the consumer, including all discounts, promotions, and negotiations.

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