The Current Marketing Period Where Companies Emphasize Customer Satisfaction Is

question 126

Multiple Choice

The current marketing period where companies emphasize customer satisfaction is referred to as the ________ era.

• A)production
• B)relationship
• C)marketing
• D)sales

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Definitions:

Hidden Objections

Consumer uncertainties or concerns regarding a product or service that are not openly expressed during the sales process.

Clearwater Hampers

A company known for creating and delivering gift baskets and hampers filled with various goods, often for specific occasions such as holidays or celebrations.

Trial Close

A sales technique where the seller asks the prospect a question that assumes the sale has been made, to gauge their readiness to complete the purchase.

Handling Objections

The process of addressing and overcoming concerns or objections that potential customers may have about a product or service.