Developing and Maintaining Long-Term,cost-Effective Exchange Relationships with Individual Customers,suppliers,employees,and Other

question 3

Multiple Choice

Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes

• A)relationship management.
• B)customer satisfaction.
• C)relationship marketing.
• D)interpersonal consumer relationships.

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Definitions:

Organizational Hierarchy

The arrangement of individuals within an organization according to power, status, and job functions, forming a structure of authority and responsibility.

Competitive Offerings

Refers to the range of goods or services provided by a company's competitors, which are considered when consumers make purchasing decisions.

Marketing Strategy

A long-term plan designed by a business to achieve specific goals through understanding customer needs and creating a strong brand value.

Sales Training Programs

Educational courses or workshops designed to improve the skills, techniques, and effectiveness of a company's sales force.