ABC University Offers Its Alumni a Special Visa Card with the University's

question 102

Multiple Choice

ABC University offers its alumni a special Visa card with the university's logo printed on the front.Each time the cardholder uses the card,the university receives a small percentage of the amount charged.This is an example of

• A)cobranding.
• B)an affinity program.
• C)a frequency marketing program.
• D)comarketing.

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Definitions:

Feelings

Emotional states or reactions that can be influenced by numerous factors, including thoughts, behaviors, and physiological changes.

Family History

The genetic relationships and health history within a family, often used to assess risk for hereditary conditions.

Genetics

The branch of biology that studies the laws of heredity and variation in organisms, explaining how traits and characteristics are passed from parents to offspring.

Trephination

Procedure in which holes were drilled in the skulls of people displaying abnormal behavior, presumably to allow evil spirits to depart their bodies; performed in the Stone Age.