Isabella Has Initiated a Project to Establish a Company Website

question 118

Multiple Choice

Isabella has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors,post-purchase evaluations,lifestyles,and future expectations for service.Isabella plans to use the Internet for

• A)market segmentation.
• B)end-use segmentation.
• C)organization marketing.
• D)relationship marketing.

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Definitions:

Worker Control

The degree to which employees can influence or direct their work environment and tasks, impacting job satisfaction and productivity.

Job Enrichment

A management concept focused on redesigning jobs to incorporate higher levels of responsibility and engagement to increase employee satisfaction and productivity.

Technocentric Approach

A perspective that emphasizes technology’s central role in societal development, solutions, and progress.

Anthropocentric Approach

A viewpoint that considers human beings as the central most significant entities of the universe, often evaluating other entities in terms of their usefulness to humans.