Goods and Service Features and Performance Characteristics That Differentiate One

question 28

Multiple Choice

Goods and service features and performance characteristics that differentiate one customer benefit package from another and win the customer's business are called__________.

• A) order qualifiers
• B) credence attributes
• C) experience attributes
• D) order winners

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Definitions:

Messner

Michael Messner is a sociologist known for his work on masculinity, sports, and their relationship with gender dynamics and inequalities.

Lack Of Opportunity

Refers to situations where individuals or groups have limited access to resources, education, employment, and social mobility due to various socioeconomic, political, and environmental barriers.

Aspirations

Hopes or ambitions of achieving something.

Merton

Robert K. Merton, an influential sociologist known for developing theories such as the strain theory which explains social structures and their effects on individuals.