Which of the Following Scales Requires the Rater to Consider

question 32

Multiple Choice

Which of the following scales requires the rater to consider how frequently an employee has been seen to act in a particular way?

• A) behavioral observation scale
• B)mixed standard scale
• C)performance observation scale
• D)behaviorally anchored rating scale

---

Definitions:

Viral Ads

Advertising campaigns that spread quickly online through social networks, email, and websites, often because they are entertaining or informative.

Pull Strategy

The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

Push Strategy

An attempt to motivate intermediaries to push the product down to their customers.