What Do Both GPS and GIS Use

question 18

Multiple Choice

What do both GPS and GIS use?

• A) They both identify the geographic location of features and boundaries on earth, such as natural or constructed features, oceans, and more.
• B) They both link business assets to a centralized system where they can be tracked and monitored over time.
• C) Both use a process that assigns a digital map feature to an attribute that serves as a unique ID (tract number, node number) or classification (soil type, zoning category).
• D) Both use location-based services (LBS) applications that use location information to provide a service.

Recognize the potential issues with overly narrow mission statements and their impact on strategy and opportunity identification.

Comprehend the purpose and importance of the executive summary in a marketing plan and its value to readers.

Describe the role of evaluation and control in the marketing planning process and how it guides firms like Motorola in making strategic adjustments.

Understand the concept of nonmonetary and monetary costs in marketing and their impacts on consumer behavior.

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Definitions:

Marginal Utility

The shift in happiness or benefit a person receives from using one more unit of a particular product or service.

All-you-can-eat

A service often provided by restaurants where customers can consume as much food as they want for a fixed price.

Buffet Restaurants

Restaurants that offer a variety of foods displayed on a buffet table, allowing customers to serve themselves a wide range of dishes for a fixed price.

Value Loss

The decrease in the worth or price of an asset or a commodity in the market over time.