Interactivity Measures Advertising Effectiveness by Counting Visitor Interactions with the Target

question 4

True/False

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

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Definitions:

Cash Flows

The total amount of money being transferred into and out of a business, especially affecting liquidity.

Interest Rate

The percentage of a sum of money charged for its use, often expressed annually, affecting loans and savings.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return.

Present Value

The present value is the current value of a future sum of money or stream of cash flows, discounted at a specified rate of interest.