Amazon Creates a Unique Recommendation Listing for Each Customer That

question 100

Multiple Choice

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Unconditioned Stimulus

A stimulus that naturally triggers a response without prior learning.

Food

Any nutritious substance that people or animals eat or drink to maintain life and growth.

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, evokes a conditioned response.

Tone

The quality or character of sound, or in communication, the attitude conveyed by the words and manner of speaking or writing.