Amazon Creates a Unique Recommendation Listing for Each Customer That

question 100

Multiple Choice

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

---

Definitions:

Required Reserve Ratio

The proportion of deposits that banks are required to hold in reserve and not lend out.

Required Reserve Ratio

The fraction of deposits that banks must hold in reserve, either in their vaults or with the central bank, to ensure bank liquidity.

Federal Funds Market

A financial market that allows banks to borrow or lend excess reserves to one another, usually on an overnight basis.

Liquidity

The simplicity of transforming an asset into cash without impacting its market value.