Netflix Creates a Unique Recommendation Listing for Each Customer That

question 58

Multiple Choice

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Unskilled Agricultural

Work in the agricultural sector that requires minimal training or skills, often involving basic tasks such as planting, watering, and harvesting crops.

Free Soil Party

Political organization formed in 1848 to oppose slavery in the territory acquired in the Mexican War; nominated Martin Van Buren for president in 1848. By 1854 most of the party’s members had joined the Republican Party.

Homesteads

Small-scale agricultural estates typically run by a family or individual.

Tejanos

People of Mexican heritage who live in Texas, historically established prior to the state's independence from Mexico.