Call Scripting Systems Offer a Form of Predictive Analytics for Marketing

question 50

True/False

Call scripting systems offer a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products.

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Definitions:

Solomon Asch

A psychologist known for his research on conformity, demonstrating how group pressure can influence individual judgments.

Majority Opinion

The viewpoint or decision held or made by the greater number of participants in a given group.

Group Pressure

The social influence that groups exert on their members, often encouraging conformity to group norms and values.

Asch

Refers to Solomon Asch, known for his research on conformity and social pressure.