Operational CRM Supports Back-Office Operations and Strategic Analysis and Includes

question 42

True/False

Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

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Definitions:

Online Surveys

A data collection method using internet-based questionnaires to gather information from respondents.

Immediate Access

The capability to obtain or use resources, services, or information without delay.

Higher Response Rate

Refers to the proportion of individuals who respond to a survey or request out of the total number approached, indicating the effectiveness of the engagement strategy.

Traditional Surveys

Methods of data collection involving questionnaires or interviews to gather information from a group of people.