What Is Call Scripting

question 62

Multiple Choice

What is call scripting?

• A) A place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone
• B) A system that allows customers to use the web to find answers to their questions or solutions to their problems
• C) A system that gathers product details and issue resolution information that can be automatically generated into a script for the representative to read to the customer
• D) A form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products

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Definitions:

Profit-Maximizing Output

The level of production at which a company achieves the highest possible profit, where marginal cost equals marginal revenue.

Firm

A business organization, such as a corporation, partnership, or sole proprietorship, engaged in commercial, industrial, or professional activities.

Profit

An excess of sales revenue relative to the opportunity cost of production. The cost component includes the opportunity cost of all resources, including those owned by the firm. Therefore, profit accrues only when the value of the good produced is greater than the value of the resources used for its production.

Loss

A deficit of sales revenue relative to the opportunity cost of production. Losses are a penalty imposed on those who produce goods even though they are valued less than the resources required for their production.