What Is Forward Integration

question 11

Multiple Choice

What is forward integration?

• A) The integration of a company's existing management information systems
• B) The integration of data from multiple sources, which provides a unified view of all data
• C) Sending information entered into a given system automatically to all downstream systems and processes
• D) Sending information entered into a given system automatically to all upstream systems and processes

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Definitions:

Brand Equity

The value and strength of a brand that decides its worth and influences consumer choice.

Marketing Value

The perceived worth that a product or service brings to a consumer in comparison to its cost.

Financial Value

The monetary worth attributed to an asset, company, or financial instrument based on its ability to generate income or profits.

Harvesting Approach

A business strategy focusing on extracting maximum profits from a product, market, or investment with minimal reinvestment, often in the decline stage of its lifecycle.