What Is Customer Relationship Management (CRM)

question 101

Multiple Choice

What is customer relationship management (CRM) ?

• A) The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
• B) Integrates all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprisewide information about all business operations.
• C) A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
• D) Connects the plans, methods, and tools aimed at integrating separate enterprise system.

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Definitions:

Meaningful Trends

Significant patterns or shifts in behavior, preferences, or technology that have substantial impacts on markets, societies, or industries.

Data Mining

The process of analyzing large sets of data to discover patterns, trends, and relationships that can inform decision making.

Meaningful Trends

Patterns or shifts in consumer behavior, market dynamics, or societal attitudes that have significant implications for businesses and society.

Large Amount

A significantly high quantity or volume of something, often relative to what is typical or expected.