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Discuss the relationship between the flexible self and virtual communities.
R&D-Manufacturing Efficiencies
Improved productivity and innovation resulting from close coordination between research and development (R&D) and manufacturing processes.
Market Segments
Subsets of a market made up of consumers or organizations with similar attributes who are expected to respond similarly to marketing strategies.
Strategic Marketing Process
A structured method for developing, implementing, and assessing marketing tactics to accomplish business goals.
Tactical Marketing Process
A targeted approach focusing on actions and strategies to achieve short-term marketing goals.
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