How Is Mass Media Communication Typically Accomplished

question 1

Multiple Choice

How is mass media communication typically accomplished?

• A) through one-way channels
• B) through two-way channels
• C) through complex channels
• D) through omni-directional channels

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Definitions:

Perceptions

The process by which individuals organize and interpret their sensory inputs to give meaning to their environment.

Cultural Background

The cultural, social, and educational environment a person was raised in or identifies with.

Fundamental Attribution Error

is a cognitive bias where an individual underestimates situational factors and overestimates personal characteristics when explaining others' behaviors.

Internal Factors

Elements within an organization or individual that affect performance, decisions, and outcomes.