Which Trait Is Important for Marketing Executives Involved in International

question 18

Multiple Choice

Which trait is important for marketing executives involved in international negotiations and technical experts who accompany them?

• A) optimism
• B) altruism
• C) resistance
• D) culturally apathy
• E) aggressiveness

---

Definitions:

Repressed Memory

A theory suggesting that memories of traumatic events may be stored in the unconscious mind and inaccessible to conscious recall.

Archetype

A universally understood symbol, term, or pattern of behavior, often derived from literature and psychology, representing a typical example of a particular thing.

Collective Unconscious

Carl Jung’s theory suggesting that humans share a universal set of symbols and memories inherited from our past.

Birth Order

The theory that the order in which a child is born within a family influences their personality, behavior, and intellectual development.