Cosmeticon, a U

question 69

Multiple Choice

Cosmeticon, a U.S.-based firm, has recently started exporting cosmetics to India. Cosmeticon has introduced a new range of mineral-based makeup products for the first time in the Indian market. As Cosmeticon has no competitors in this segment of the Indian cosmetics market, it has set a very high price for its products in order to reach the premium, price insensitive segment of the market. This is an example of

• A) penetration pricing policy.
• B) psychological pricing policy.
• C) bundling.
• D) price skimming.
• E) cost-based pricing policy.

---

Definitions:

Personal Jurisdiction

The authority of a court over the parties involved in a lawsuit, permitting it to make decisions affecting their rights.

Long-arm Statute

A law that allows for the jurisdiction of a court to extend beyond its traditional geographic boundaries to parties based on their activities with the state.

Procedural Rules

Guidelines that dictate the process through which legal proceedings are conducted.

Litigation Specialty

The practice or specialization in managing legal disputes and lawsuits in court.