When the Indian Rupee Depreciated Against the U

question 39

Multiple Choice

When the Indian rupee depreciated against the U.S. dollar, PC manufacturers who were dependent on imported components had to either absorb the increased cost or

• A) raise the quantity of inputs they used in production.
• B) give discounts to their customers.
• C) increase the wages that they paid to labor.
• D) increase the production of PCs.
• E) raise the price of PCs.

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Definitions:

Elicits Response

An aspect of marketing communications designed to provoke a specific reaction or action from the target audience.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Four Ps

Refers to Product, Price, Place, and Promotion; key marketing mix elements used to position a business strategically in its market.

Marketing Activities

Efforts and strategies employed by companies to promote, sell, and distribute their products or services.