In International Advertising, an Advertiser Should Consider Availability, Cost, and Coverage

question 3

True/False

In international advertising, an advertiser should consider availability, cost, and coverage of media.

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Definitions:

Stereotype

A fixed, over-generalized belief about a particular group or class of people.

Chauvinism

An attitude of superiority towards members of the opposite sex or belief in the superiority of one's own group or people.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often leading to prejudice and discrimination against others.

Sexism

Discrimination based on gender, often resulting in the undermining of a person's abilities, contributions, or rights.