In the Case of Cellular Phones, the Physical Product Is

question 49

Multiple Choice

In the case of cellular phones, the physical product is practically given away to gain the phone services contract. This could be because

• A) cellular phone companies do not view market share as a strategic goal.
• B) the cost of production of cellular phones is very low.
• C) the revenues from associated services exceed the revenues from the cellular phones.
• D) the margins on after-sales services for cellular phones is low.
• E) consumers sometimes buy a variety of services that are not associated with products.

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Definitions:

Positive Attitude

A mindset that focuses on the good and positive aspects of any situation.

Frustrated

A feeling of irritation or annoyance due to obstacles, setbacks, or difficulties preventing one from achieving their goals.

Outcomes

The results or consequences of actions, often used in an educational context to refer to the skills or knowledge gained.

Mindset

An established set of attitudes or beliefs held by someone.