Sales Promotions Are

question 1

Multiple Choice

Sales promotions are

• A) marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.
• B) long-term efforts directed to a manufacturer or supplier.
• C) composed of activities that encourage the press to cover positive stories about companies.
• D) ineffective in markets where consumers are hard to reach.
• E) the only element of the marketing mix that are affected by cultural differences among country markets.

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Definitions:

Brainstem

The part of the brain connecting the spinal cord to the forebrain and cerebrum, responsible for basic life functions such as breathing and heart rate.

Thalamus

A brain structure that acts as a relay station, processing and transmitting information from the senses to appropriate areas of the brain.

Cerebrum

The largest part of the brain, responsible for voluntary muscular activity, vision, speech, taste, hearing, thought, and memory.

Hippocampus

A major component of the brain, located in the temporal lobe, important for learning and memory.