An Especially Effective Promotional Tool When a Product Concept Is

question 12

Multiple Choice

An especially effective promotional tool when a product concept is new or has a very small market share is

• A) sponsorship.
• B) sweepstakes.
• C) product sampling.
• D) contests.
• E) product tie-ins.

---

Definitions:

Visual Imagery

The mental visualization of scenes, objects, or events without their physical presence.

Mnemonics

Strategies to facilitate retention and later retrieval of information.

Long-term Memory

The aspect of our memory system that is responsible for the storage of information over long periods of time, potentially lasting from minutes to a lifetime.

Bahrick

Refers to Harry P. Bahrick, a psychologist known for his research on memory, including long-term memory and retention.