What Is an Example of Comparative Advertising

question 24

Multiple Choice

What is an example of comparative advertising?

• A) an ad using a scantily clad model to promote a soft drink
• B) an ad showing a celebrity smoking his preferred brand of cigarettes
• C) an ad showing a dog choosing one brand of dog food over another brand
• D) an ad showing the superiority of synthetic materials used in its products as compared to cotton
• E) an ad using shocking or taboo material to promote a product

---

Definitions:

Cost-Benefit Ratio

A financial analysis tool used to evaluate the relative costs and benefits of a project or investment, aiming to inform decision-making by comparing the expected sacrifices and gains.

Long-Term Fundraising

Long-term fundraising involves strategies and efforts planned over an extended period to secure resources or capital for an organization or project's future needs.

Build Institutions

The process of establishing and developing structures or organizations that play a foundational role in society, such as schools, banks, and legal systems.

Philanthropy

The desire to promote the welfare of others, expressed especially by the generous donation of money to good causes.