Billboards Are Especially Useful in Countries

question 49

Multiple Choice

Billboards are especially useful in countries:

• A) with high income levels.
• B) where the laws governing the Internet are very complicated.
• C) with high illiteracy rates.
• D) where sales promotions are ineffective.
• E) where people prefer buying in small quantities.

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Definitions:

Persuasion

The action or process of convincing someone to do or believe something through reasoning or argument.

Attitudes

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.

Physiological Responses

Natural, automatic reactions of the body to certain stimuli or events, such as increased heart rate or sweating.

Behavioral Intent

an individual’s plan or intention to perform a specific behavior, often considered a predictor of actual behavior.