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A Marketing Manager of a Firm with Small International Sales

question 43

Multiple Choice

A marketing manager of a firm with small international sales volume is looking for a middleman who can take responsibility for promotion of the company's products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. What type of middleman would be the best choice for this marketing manager if he wants to meet his objectives?


Definitions:

Source Documents

Original records and documents that provide evidence of financial transactions and are the foundation for recording entries in the business’s accounting system.

Sales Receipts

Documents that evidence the sale of goods or services and the payment received for those sales.

Bank Statements

Monthly or quarterly documents issued by a bank detailing all transactions in a customer's account.

Cash Dividends

Payments made by a corporation to its shareholders, typically out of its earnings, as a distribution of profits.

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