The Key Factors That Influence Success of Franchising Approaches Are

question 54

Multiple Choice

The key factors that influence success of franchising approaches are monitoring costs (based on physical and cultural distances) , the principal's international experience, and

• A) the principal's financial investment in the business.
• B) the principal's marketing expertise.
• C) the brand equity in the new market.
• D) learning the competition.
• E) the level of involvement from the company.

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Definitions:

Memory Confidence

The level at which one trusts the accuracy of their own memories.

Memory Bias

The tendency for our memories to be influenced by our current emotions, beliefs, and knowledge, leading to distortions or inaccuracies in how we remember past events.

Current Beliefs

Refers to the present beliefs or opinions that an individual or group holds, which can influence behavior and attitudes.

Flashbulb Memory

A highly detailed and vivid memory of an emotionally significant moment or event.