The Key Factors That Influence Success of Franchising Approaches Are

question 54

Multiple Choice

The key factors that influence success of franchising approaches are monitoring costs (based on physical and cultural distances) , the principal's international experience, and

• A) the principal's financial investment in the business.
• B) the principal's marketing expertise.
• C) the brand equity in the new market.
• D) learning the competition.
• E) the level of involvement from the company.

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Definitions:

Perceptual Processes

The means by which individuals organize and interpret their sensory impressions to give meaning to their environment.

Cephalocaudal Development

A pattern of growth where development proceeds from the head downwards through the body.

Toddler

A child who walks with short, uncertain steps.

Neonates

Newborn infants, especially those in the first four weeks after birth, emphasizing early developmental and care needs.