For Most Consumer Services Firms, the Mode of Entry into a Foreign

question 48

Multiple Choice

For most consumer services firms, the mode of entry into a foreign market is licensing, franchising, strategic alliances, or direct. This is usually done because

• A) services are highly differentiated.
• B) services produced cannot be added to inventory.
• C) the creation and consumption of services cannot be separated.
• D) the inputs used vary to a great extent.
• E) services usually do not have any intrinsic value that can be converted into a tangible form.

---

Definitions:

Performance Evaluation

The systematic process of assessing and documenting an employee's work performance and providing feedback.

Central Tendency Bias

The tendency to rate all objects or individuals as average on a scale, avoiding extreme assessments.

Rater Bias

The tendency of assessors, such as managers or supervisors, to make inaccurate appraisals of others due to personal bias or preconceptions.

Performance Appraisal System

A formal process by which an employee's job performance is assessed, typically involving evaluation against predefined objectives and providing feedback for development.