An Important First Step in Adapting a Product to a Foreign

question 31

True/False

An important first step in adapting a product to a foreign market is to determine the cost-benefit as perceived by the intended market.

---

Definitions:

Fast-casual Establishments

Restaurants that offer higher quality food than fast-food chains, with more emphasis on the dining experience, but without full table service.

Competitive Potential

The ability of a company, product, or service to compete effectively in the market and potentially dominate a niche or sector.

Head-to-head Positioning

A marketing strategy where a company directly competes with another by offering products or services that directly target the competitor’s customer base.

Product Attributes

Characteristics that define and differentiate a product, including quality, design, features, brand name, and packaging.