In General, the Rate of Diffusion of a Product Is

question 18

True/False

In general, the rate of diffusion of a product is negatively related to its relative advantage.

---

Definitions:

Likert Scale

A survey-based measurement system used to gauge opinions or attitudes by offering a range of response options from one extreme to another.

Dichotomous Question

A survey question format that offers two distinct options, such as 'Yes or No,' for respondents to choose from.

Virtual Focus Groups

Online discussions conducted with a selected group of participants to gather feedback, opinions, or ideas about a product, service, or concept before its launch.

Social Media

Online media where users submit comments, photos, and videos—often accompanied by a feedback process to identify “popular” topics.