In the Context of Global Marketing, a Product's Country of Origin

question 59

True/False

In the context of global marketing, a product's country of origin does not affect its brand's image significantly.

---

Definitions:

B. F. Skinner

An influential American psychologist known for his work in behaviorism and development of operant conditioning – a method of learning that occurs through rewards and punishments.

Reinforcement

In psychology, a process in which a behavior is strengthened or increased by a consequence, such as a reward or a removal of an unpleasant stimulus.

Shaping

An educational strategy where reinforcing actions that progressively mimic the sought-after behavior are employed.

Vocal Apparatus

The collective term for the organs and structures of the body involved in the production of voice and speech.