According to Everett Rogers, the Goals of the Diffusion Researcher

question 34

Multiple Choice

According to Everett Rogers, the goals of the diffusion researcher and the marketer are to shorten the time lag between

• A) the dispatch of the product from the company and the time it takes to reach the customer.
• B) the time that a budget is determined and the time needed for the funds to reach the communication channels.
• C) initial investment and the profits obtained from those investments.
• D) introduction of an idea or product and its widespread adoption.
• E) introduction of an idea or product and when revisions can be made.

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Definitions:

Stimulus Generalisation

The process by which a conditioned response is triggered by stimuli similar to the original stimulus in classical conditioning.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a pause, without any additional conditioning.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, encouraging the occurrence of desired behaviors.

B. F. Skinner

An influential American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.