In the Context of Global Marketing Management, International Marketers Framed

question 25

Multiple Choice

In the context of global marketing management, international marketers framed the argument toward market segmentation during the 1970s as

• A) global integration versus one-to-one marketing.
• B) standardization versus adaptation.
• C) adaptation versus one-to-one marketing.
• D) global integration versus local responsiveness.
• E) standardization versus local responsiveness.

---

Definitions:

Charitable Contributions

Money or goods given to organizations for the purpose of helping people or supporting societal, educational, religious, or other charitable activities.

Favorable Tax Treatment

Tax policies or provisions that reduce the tax burden on certain activities, income types, or investments to encourage their growth or stability.

Marginal Adjustment

Small, incremental changes made to a plan, system, or calculation in response to changes in circumstances or new information.

Marginal Changes

Small incremental adjustments to a plan of action, often analyzed in economics to understand the effects of slightly altering production, consumption, or investment.