Why Might the Process of Planning Be as Important as the Plan

question 93

Multiple Choice

Why might the process of planning be as important as the plan itself?

• A) It involves everyone in the organization.
• B) It forces decision makers to examine all factors that affect the success of a marketing program.
• C) It is necessary to share all plans with shareholders annually.
• D) The process of planning is a standard course business schools.
• E) Decision makers face more challenges managing a domestic marketing program than a global one.

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Definitions:

Incorporation Services

Services offered by certain companies or legal entities that assist individuals or other entities in forming a corporation.

Fixtures

Items of property that are attached to a building or land in a way that makes them a legally part of that property, such as lighting systems or cabinetry.

Par Common Stock

The nominal or face value assigned to a share of common stock in the corporate charter, which may differ from the market value.

Articles of Incorporation

A document filed with a government body to legally document the creation of a corporation, containing essential details about the new entity.