During Which Activity of the International Planning Process Would a Marketing

question 42

Multiple Choice

During which activity of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

• A) adapting the marketing mix to target markets
• B) developing the marketing plan
• C) matching company and country needs
• D) implementation and control
• E) defining company objectives and resources

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Definitions:

Fair Market Value

An estimate of the market value of a property, based on what a knowledgeable, willing, and unpressured buyer would likely pay to a knowledgeable, willing, and unpressured seller in the market.

Business Judgment Rule

A legal principle protecting corporate directors and officers from liability for decisions made in good faith and in the best interest of the company.

Derivative Action

A lawsuit brought by a corporation’s shareholder on behalf of the corporation against a third party, often an insider of the corporation.

Uncertificated

Referring to securities or stocks that are not represented by a physical certificate, existing only as electronic records.