Kwan Wants to Open a New Business in His Own

question 26

Multiple Choice

Kwan wants to open a new business in his own country, Singapore. He has decided on a form of licensing that will provide him with a standard package of products, systems, and management services in order to sell fast food to local residents. What is the form of business Kwan has chosen?

• A) direct sales
• B) indirect exporting
• C) joint venture
• D) strategic alliance
• E) franchising

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Definitions:

Sexual Revolution

A social movement in the 1960s and 1970s that challenged traditional codes of behavior related to sexuality and interpersonal relationships.

Birth Rate

The number of live births per thousand of the population in a given year.

Divorce Rates

A statistical figure that represents the number of divorces occurring within a population during a given time period, often expressed per 1,000 inhabitants or as a percentage of marriages.

Three Mile Island

Nuclear power plant near Harrisburg, Pennsylvania, site of 1979 accident that released radioactive steam into the air; public reaction ended the nuclear power industry’s expansion.