Sales Promotions Are

question 1

Multiple Choice

Sales promotions are

• A) marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.
• B) long-term efforts directed to a manufacturer or supplier.
• C) composed of activities that encourage the press to cover positive stories about companies.
• D) ineffective in markets where consumers are hard to reach.
• E) the only element of the marketing mix that are affected by cultural differences among country markets.

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Definitions:

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The process of finding an answer or explanation for a problem or question.

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