C K Prahalad Has Cited Two Primary Misconceptions Behind the International

question 88

Multiple Choice

C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?

• A) Unwillingness of consumers in the bottom-of-the-pyramid markets to buy international products.
• B) The lack of uniformity in bottom-of-the-pyramid markets.
• C) The heavy taxation system in bottom-of-the-pyramid markets allows little profit.
• D) Consumers in the bottom-of-the-pyramid markets lack both money and technology.
• E) Consumers in the bottom-of-the-pyramid markets are characterized by conservative traditions and culture.

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Definitions:

Job Cost

The total expense calculated for a specific job or project, including materials, labor, and overhead.

Unit Product Cost

The total cost to produce one unit of product, including labor, materials, and overhead.

Predetermined Overhead Rate

A rate calculated prior to the accounting period that is used to allocate overhead costs to products or job orders, based on estimated overhead costs and an allocation base.

Job-Order Costing

A cost accounting system that accumulates costs according to specific jobs or orders, allowing for detailed cost tracking.