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What Are BOPMs? According to C

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What are BOPMs? According to C. K. Prahalad, why have they been ignored by international marketers?


Definitions:

Drought

An extended time during which an area experiences a significant deficit in its water supply.

Population Average

A statistic that summarizes the central tendency of the genetic, physical, or behavioral traits within a population, indicating common characteristics or trends.

Gallflies

Gallflies are a type of insect known for inducing growths, or galls, on plants, within which they then live and feed.

Parasitoid Wasps

Insects that lay their eggs on or in other insects, with the larvae eventually killing the host.

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