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A Company That Decides to Deliberately Try and Change the Aspects

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True/False

A company that decides to deliberately try and change the aspects of a culture that are in opposition to its marketing goals is practicing cultural congruence.


Definitions:

Jesuits

Members of the Society of Jesus, a Roman Catholic religious order founded in 1540 by Ignatius of Loyola, focused on education, missionary work, and theological scholarship.

Indian Customs

Traditional practices, rituals, and norms observed within Indian culture.

Virginia Company

An English joint-stock company chartered by King James I in 1606 to establish settlements in North America, notably founding Jamestown.

Jamestown

The first permanent English settlement in the Americas, founded in 1607 in present-day Virginia.

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