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Nathan Decided It Would Be Best for His Company to Introduce

question 88

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Nathan decided it would be best for his company to introduce a low-calorie drink product into the South American market that is similar to other products already in place in the country. He felt this would lead to less resistance on the part of the South American consumer and the products would sell well. What type of strategy is Nathan using?

Differentiating between problem definition and solution search in integrative negotiations.
Understanding methods to generate alternative solutions during negotiation.
Recognizing the importance of establishing criteria before evaluating options in the negotiation process.
Identifying effective guidelines for evaluating options and reaching a consensus in negotiations.

Definitions:

Petty Cash

A small amount of cash on hand used for covering minor expenses.

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